Generative AI has been a hot topic ever since OpenAI’s ChatGPT app was launched to the general public in November 2022. However, the hype is starting to fade, and companies are now looking for actual applications for the revolutionary technology.

Or are they?

We undertook a thorough investigation by conducting interviews with 76 Finnish business leaders, complemented by insights from counterparts in Sweden and Norway.

Our endeavor culminated in a comprehensive overview that illuminates the present status of generative AI adoption in Nordic companies. The responses reveal a spectrum of adoption, ranging from early technology adopters to those progressing at a slower pace.

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